Archive for September 22nd, 2008
Successful Greenwash Law Suit In Australia

Saab Plants Trees To Placate Australian Ad Board.

A year after Saab was accused of Greenwashing, Saab Australia’s parent company, GM Holden, has been successfully sued by Australian Competition and Consumer Commission for misleading buyers into believing their vehicles would be carbon-neutral during thier lifetimes, Autoblog reports.

The result of the suit, GM Holden (Saab Austrailia’s parent company)is planting 12,500 trees and retraining its staff in relation to making green claims.

Wonder if the training will be how to more effectively greenwash or about how to create meaningful initiatives?

When will we see the first big greenwashing suits here in the United States?